Hi, I have questions and i need your help to answer them with a short answer maximum three lines 1. Why should companies focus on
Hi, I have questions and i need your help to answer them with a short answer maximum three lines
1. Why should companies focus on customer retention rather than selling aggressively to the market?
2. Identify the elements companies use to develop long-term relationship with customers?
3. Discuss marketing environment and explain how it affects marketing?
4. Explain marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value.
5. Discuss the meaning of customer satisfaction in relation to such concepts as expectation, experience, retention, and value.
6. Explain marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value.
7. Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
8. Explain how changes in the demographic and economic environments affect marketing decisions.
9. Compare and contrast a company's microenvironment with a company's macro environment. Give an example of each element.
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