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hi I just need a bit of help to answer the last few questions in my case study. thank you The first step in designing
hi I just need a bit of help to answer the last few questions in my case study. thank you
The first step in designing a customer-driven marketing strategy is selecting which customers to serve. The Evolve Skateboard's case describes its target market as anyone who wants to enjoy the thrill and convenience of a sustainable zero-omission electric skateboard, combined with exceptional performance, reliability, build quality, and customer support. (Suggested word count approximately 900 - 1000 words / 1 1/2- 2 pages or roughly about 300-350 words per question) 3a) Describe two possible consumer segments that Evolve Skateboards might be targeting or could potentially target. (14 marks) Type your answer for Q3a here: 3b) Now describe whether the two segments you described in question 3a are accessible and differentiable. Please provide an explanation for your evaluation. (14 marks) Type your answer for Q3b here: 3c) What kind of targeting strategy would you suggest best suits Evolve Skateboards? Is it undifferentiated (mass) marketing, differentiated (segmented) marketing, concentrated (niche) marketing, or micromarketing? Please explain your choice. (12 marks) Type your answer for Q3c hereStep by Step Solution
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