Question
Hi, I'm working on a class project to devise a marketing plan for IKEA's RAVAROR product line. I am trying to find out some info
Hi, I'm working on a class project to devise a marketing plan for IKEA's RAVAROR product line. I am trying to find out some info on the release strategy of this product. I have a few questions and would appreciate any assistance on this.
- Was the product released in stores or online?
- What regions and countries of the world was it released in?
- Was there a difference in pricing in these regions?
Thank You
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
