Hi, in question 1 so i need to have 1 advertising and analyse it with 3 segmentation right?

Grand Total /100 Discovering Marketing (MKTG 1000) Individual Assignment Student Name Student ID Tutor Tutorial Time Word Count This assignment is an application based assignment that is designed to test your understanding of marketing concepts (mainly chapters 4, 6, and 8). You will need to answer all the questions and provide justification for your answers. You will be marked on your ability to apply marketing concepts and discuss your answers in a coherent and logical manner. By the end of this assignment you will be able to: 1) Apply market segmentation to a real life brand or product; 2) Develop an appreciation of the rationale underlying marketing strategies; 3) Formulate recommendations for real life marketing problems Submission: One softcopy MUST be submitted via TURNITIN link, this will assess plagiarism. Use the assignment template Formatting: Font size: 12 pt | Spacing: 1.5 pts | Font: Times New Roman/Calibri Word count 2500 total (10% + without penalty) excluding references Deadline: Week 5 (see Unit Outline) according to the submission guidelines above. Your assignment will be marked using the following marking guide: 1 Question 1 (Total: 50 marks) This is an application question. When discussing the answers, please ensure you relate your answers to the advertisements, ads, etc. and not your general perception of the brand. You will need to link to the symbols, the visuals, characters (and so on) that is used by the brand. Question 1 Choose ONE BRAND and identify THREE bases of segmentation which have been utilized. Define each of the segmentation bases you have selected. Justify the segmentation bases you have identified by critically analysing the symbols, images, words and content of your brand to determine/describe the target market. Marks Allocated ** Use at least 3 academic references to support your answer (50 marks) Discuss the purpose of segmentation and positioning. Selected segmentation bases are clearly defined and explained. Marks are awarded based on how well the academic references are applied rather than just \"quoted\" Referencing (3 required) Textbook definition or lack of academic referencing for the above will not be given marks - use other academic resources (Example 1) Ability to analyse ads, social media campaigns, product packaging (NO VIDEOS) to showcase the segmentation and communicate the positioning of the brand (Example 2) Ability to analyse ads, social media campaigns, product packaging (NO VIDEOS) to showcase the segmentation and communicate the positioning of the brand (Example 3) Ability to analyse ads, social media campaigns, product packaging (NO VIDEOS) to showcase the segmentation and communicate the positioning of the brand A clear description of the target market is provided to summarise the information above. Total Marks for Question 1 /4 /6 /6 /10 /10 /10 /4 /50 IMPORTANT INSTRUCTIONS: 1. Academic journal articles must be the source of academic reference. Refer to the Curtin Library website for the academic databases. Examples would be ProQuest, Science Direct, Emerald, etc. 2. Failure to use academic references for specific parts within the marking guide (clearly outlined) will result in zero marks being awarded for those questions. 3. You must reference any images and sources (even non-academic); failure to do so will result in marks deducted 2 Question 2 (Total: 50 marks) Question 2 Choose to discuss either Organic labelling OR Made in Australia labelling. Select at least TWO different external marketing factors that influence consumers' perception; discuss providing ONE supporting example for each factor. In the context of utilitarian and hedonic value, discuss TWO reasons why consumers will choose products with this labelling, providing ONE real life marketing example for each. Marks Allocated ** Use at least 3 academic references to support your answer (50 marks) Discuss the importance of shaping consumer perception. /4 Selected external marketing environment factors are clearly defined and explained. /6 Marks are awarded based on how well the academic references are applied rather than just \"quoted\" Referencing (3 required) Textbook definition or lack of academic referencing for the above will not be given marks - use other academic resources (Example 1) Ability to critically analyse and discuss the influence of the chosen factor on consumer perception and decision making, with the use of one example (Example 2) Ability to critically analyse and discuss the influence of the chosen factor on consumer perception and decision making, with the use of one example Discuss TWO reasons why consumers will choose products with this labelling, in relation to hedonic and utilitarian value. /6 /10 /10 /10 Provide TWO effective uses of your chosen labelling in real life marketing /4 Total Marks for Question 2 /50 IMPORTANT INSTRUCTIONS: 1. Academic journal articles must be the source of academic reference. Refer to the Curtin Library website for the academic databases. Examples would be ProQuest, Science Direct, Emerald, etc. 2. Failure to use academic references for specific parts within the marking guide (clearly outlined) will result in zero marks being awarded for those questions. 3. You must reference any images and sources (even non-academic); failure to do so will result in marks deducted 3