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Formulate the WHO\" Isms ofnels Tom's Hahn; ooooslngthstsmplatssndthslnfoemsonprovub Luna. La Union 1Who would ever think that a Manila boy from Sampaloc who dropped out of college will be at the forefront of preserving one ofLa Union*s sources of pride? Mr. Timoteo de Guzman. known as I"Uncle Tom\" in these parts. is an entrepreneur whose passion is to keep the stimulating aroma and intense taste of dark brown "Sukang Iloko" or llocano vinegar alive. Isl-d Days When he was still young. Uncle Tom helped his brother Eddie run a business in Manila. They were partners in selling condiments like cstsup. soy sauce. and fish sauce in the provinces. It was then when he had his first whiff of sukang Iloko. and then its taste captivated him instantly. But it was not yet the right time to go into producing it because young Tom had what he thought then as a life-changing ticket to Jeddah. Saudi Arabia. He labored for 16 years as a factory worker in the Middle East and ultimately found love in Jeddah a pretty Filipina named Zenaids dela Crus. born in Luna. They married and moved back to her hometown. Chasing a Dream Back in Luna in 2003. the couple who then had two kids - Karen and Timmy - started putting-up a small business of condiments to chase Uncle Tom's dream. Home-based. Uncle Tom had it clear in his mind to make sukang Iloko the traditional way. so he set up fermentation jars and made sure his product was chemical-free and purely organic vinegar. "Sukang Iloko has a unique taste. quality. and without food coloring. which is not good for the health." says Uncle Tom. It is made of sugarcane juice and fermenting. It turns its color from dark yellow to a golden brown. like rice vinegar. sukang Iloko has a "freaher' taste. says Uncle Tom. Going ligme Uncle Tom already had a steady set of clients in marketplaces. In 2009. he read a newspaper article on the Department of Science and Technology's [D'l's] Small Enterprise Upgrading Program. which helped small-micro enterprises [SHE] increase productivity. Through BET-UP. businesses are loaned funds to purchase needed equipment and facilities. with zero interest. DOST Engineers helped him design equipment for the business while he talked with farmers in the town to revive sugarcane planting to be his source of raw materials. He bought sugarcane at a reasonable price that farmers proted more from rice or corn crops. Uncle Tom's Sukang Iloko upgraded production from 50 clay jars stowage to 500 large drums and stainless steel tanks of the sour juice. three acetates. and a processing area for ltering and packaging labeling. and a quiet otce for the business. Pride ethane Three years later, with 17,000 bottles or 700 boxes of vinegar per batch of production coming out of Luna, Uncle Tom was awarded "Most Outstanding La Union Entrepinoy Sector Leader in the Food Processing Category in 2012." Uncle Tom's Sukang Iloko, made in Luna, is now a famous brand with shops not only in Luna and Balaoan, La Union, but also in malls and markets from Pangasinan to Ilocos Sur and Norte, and even in Baguio City. STRENGTHS WEAKNESSES SWOT/TOWS MATRIX OPPORTUNITIES S-O STRATEGIES W-O STRATEGIES THREATS S-T STRATEGY W-T STRATEGY