Hi Professors

Can you help me with this please?

• How would you advise any of these companies with regard to their strategy, positioning, and tactical execution? Select any one (Netflix, Hulu, cable, or Redbox) of the services, and draw a detailed scenario in which strengths might be retained, weaknesses strengthened or eliminated, and future directions pursued to make the business model more solid, more profitable, and less prone to competitive matching or attack.

• If these companies start looking even more similar and commodity-like in the next 3-5 years, how would you advise your selected one to break out of the pack and distinguish itself by offering ... what?

How to Watch Movies Consumers looking for entertainment have many options. Each content provider has business strengths and weaknesses For example, Metik has a recommendation engine and a relatively vast library for streaming. Hulu can be freely accessed because of advertising sponsorship, but has limited selections, movies in particular, and in availability durations. Cable services"on demand\" featu res are not free, but some customers like the convenience of one-stop shop for cable and phone, etc, and selections are limited [In numbers and duration]. Hedbox has altogether different model, with vending for DVDs located in popular places {e.g., near McDonald's, in airports], interchangeable pick-ups and returns locations, and of course limited selections. Case Discussion Questions 1. How would you advise any of these companies with regard to their strategy, positioning, and tactical execu- tion?Take one {Netiac Hulu, cable, or Redbox}, and draw a scenario in which strengths might be retained. weaknesses strengthened or eliminated, and future directions pursued to make the business model more solid, more protable, and less prone to competitive matching or attack. 2. Could a Blockbuster type ofshop reenter this arena,- i.e., a storefront where consumers go to pick up and drop off DVDs, or is that customer model now defunct? If you could imagine it, what would you recommend hey do? If not, imagine you were to design an entertainment provider from scratch [movies and video games, mostly}, what would it look like511? and 4P5? What efe ments in the ts are likely to be most reievantto address in the near future? 3. lfthese companies start looking even more similar and commoditylike in the next 35 years, how 1liviould you advise one of them to break out of the pack and distinguish itself by offering . . . what? 4. How can any otthese providers take greater advantage of a CRM philosophy? Most of them have little by way of retention programs, e.g., customers can cancel or rejoin anytime. Fire there any benefits for staying