CASE STUDY 1 A Not-for-Profit Medical Research Center You are Alexis, the director of external affairs for a national not-for-profit medi- cal research center that does research on diseases related to aging. The center's work depends on funding from multiple sources, including the general public, individual estates, and grants from corporations, foundations, and the federal government. Your department prepares an annual report of the center's accomplishments and financial status for the board of directors. It is mostly text with a few charts and tables, all black and white, with a simple cover. It is voluminous and pretty dry reading. It is inexpensive to produce other than the effort to pull together the content, which requires time to request and expedite information from the cen- ter's other departments. At the last board meeting, the board members suggested the annual report be "upscaled" into a document that could be used for marketing and promotional purposes. They want you to mail the next annual report to the center's various stakeholders, past donors, and targeted high-potential future donors. The board feels that such a document is needed to get the center "in the same league" with other large not-for-profit organizations with which it feels it competes for dona- tions and funds. The board feels that the annual report could be used to inform these stakeholders about the advances the center is making in its research efforts and its strong fiscal management for effectively using the funding and donations it receives. You will need to produce a shorter, simpler, easy-to-read annual report that shows the benefits of the center's research and the impact on people's lives. You