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The companyHealthy LIFE is a new start upThe company is developingonline health services (e-health sector)After a test mkt campaign in which they testedthe site, the products and the different media mix,now, they will launch the first real mkt campaign with an investment of 100,000 The company has three different services, all of them under a yearly subscription fee:Service A): consist in a co-payment model, in which subs will have special (and lower) prices in more than 27,000 doctors, all specialtiesIt is a new model, between private heatlh insurances vs publics health system (free)Service B): consist in a customized nutrition plan. The subs receive a weekly menu, with different options plus the online option to buy such a menuIt is adapted to each user in function ofcalories needs, medical alergies, age, sex and cooking preferences (vegetarian...)Service C): include a Videoconference service with psychologist + service ATarget: the company consider that there are different targets and needs. But all of them are health conscious.As an initial estimation, they target to 34-60

a) Analyze the results of the previous test campaign

b) made a media recommendation

c) made a revenue estimation