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Hi Tutor, Based on the link below: https://www.theborneopost.com/2020/04/26/covid-19-changes-consumer-buying-behaviours/ We need to discuss the needs and objectives of different segments like the lower, middle and upper
Hi Tutor,
Based on the link below:
https://www.theborneopost.com/2020/04/26/covid-19-changes-consumer-buying-behaviours/
- We need to discuss the needs and objectives of different segments like the lower, middle and upper income group. Talk about what what they will consider and take action in the different situations in the new normal with Covid19
Income group:
Lower income group: Less than MYR2500.00 to MYR 4500.00
Medium income group: MYR4500.00 to MYR 10,500.00
Upper income group: MYR10,600 to more than MYR15,000.00
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