Hi Value Supermarket Spring 2017 Compatibility Mode) Word REVIEW AaBbc AaBbc A Normal 1 No sp Heading Heading 2 Paragraph Marketing 6600 620 Strategic Marketing Spring 2014 Hi Value Supe This case is about everyday low pricing ELP), BUT it is also about differentiation. Keep this in mind. ELP is a pricing strategy in which firms decide to lower their prices to what they perceive to be a Hi-Value value relative to their competitors regular pricing. ELP is accompanied by very little price discounting and couponing. Do not be confused by what you see in the marketplace. There are firms that claim to be ELP, but still do a lot of price discounting promotions. That is not a pure ELP strategy. Focus on Q 1 and Q#4 for your summary, but be prepared to discuss #2 and #3 in class. 1. Based on the information in the case, create a matrix with the four supermarket chains as the columns (Hi- value, Harrison's, Missouri Mart, and Grand American) and the following criteria as the rows: Price, Variety, Appearance, Convenience, Produce, Meat In each row, rank the four supermarkets from 1 to 4 with 1 being the best performer on the criterion and 4 being the worst Think about its implications for an ELP strategy. 2. Calculate the velocity per square foot (dollar sales per square foot Value versus its competitors? Use the information below to help you with your calculation. Note that Iadjusted the square footage totals to account for square footage in some stores that are not for grocery items. Use my numbers. Assume they are correct, Along with other facts in the case like Hi-Value's sales breakdown by category relative to Centralia averages, what does this information imply about the shopping habits of the Hi-Value customer wersus the Harrison and Missouri Mart customers? Presume that total grocerystore sales in the market are $62.3 million. sales square Foot Estimate Aid Hi-Value 59081 Harrison's 42500 Hi Value Supermarket Spring 2017 Compatibility Mode) Word REVIEW AaBbc AaBbc A Normal 1 No sp Heading Heading 2 Paragraph Marketing 6600 620 Strategic Marketing Spring 2014 Hi Value Supe This case is about everyday low pricing ELP), BUT it is also about differentiation. Keep this in mind. ELP is a pricing strategy in which firms decide to lower their prices to what they perceive to be a Hi-Value value relative to their competitors regular pricing. ELP is accompanied by very little price discounting and couponing. Do not be confused by what you see in the marketplace. There are firms that claim to be ELP, but still do a lot of price discounting promotions. That is not a pure ELP strategy. Focus on Q 1 and Q#4 for your summary, but be prepared to discuss #2 and #3 in class. 1. Based on the information in the case, create a matrix with the four supermarket chains as the columns (Hi- value, Harrison's, Missouri Mart, and Grand American) and the following criteria as the rows: Price, Variety, Appearance, Convenience, Produce, Meat In each row, rank the four supermarkets from 1 to 4 with 1 being the best performer on the criterion and 4 being the worst Think about its implications for an ELP strategy. 2. Calculate the velocity per square foot (dollar sales per square foot Value versus its competitors? Use the information below to help you with your calculation. Note that Iadjusted the square footage totals to account for square footage in some stores that are not for grocery items. Use my numbers. Assume they are correct, Along with other facts in the case like Hi-Value's sales breakdown by category relative to Centralia averages, what does this information imply about the shopping habits of the Hi-Value customer wersus the Harrison and Missouri Mart customers? Presume that total grocerystore sales in the market are $62.3 million. sales square Foot Estimate Aid Hi-Value 59081 Harrison's 42500