Question
Hi, while I am writing the Integrated marketing communication plan, how and what should I include in the creative brief section including creative objective, creative
Hi, while I am writing the Integrated marketing communication plan, how and what should I include in the creative brief section including creative objective, creative strategy and creative executive?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
