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Hibernia s management has carried out detailed market research into the NI market and findings were as follows: The plan is to test the NI

Hibernias management has carried out detailed market research into the NI market and findings were as follows:
The plan is to test the NI market for 3 years.
The total market for 3rd level education in NI is 4,000 students per year, of which 20% are expected to use private (non-government funded) colleges.
Management estimate that Hibernia could capture 25% of the private market in year one. They also estimate that they could grow this share by 10% annually as a result of the quality of tuition.
The potential fee income for each student is estimated at 5,000 per annum in year 1 of operations. It is planned to increase fees by 2% each year thereafter.
The Ni government will pay a fixed grant to Hibernia Ltd. of 200,000 to promote competition in the fee-paying education sector, starting in year 2.
A building for the venture has been identified, and can be leased for 3 years, starting at 400,000 in year 1. The lease allows for a 20% annual increase going forward. Running costs of the building will be 40,000 in year 1, increasing by 10,000 each year after that.
Teaching staff will be seconded from Dublin for the 3 year period. Initially 6 teachers will work in NI and salaries are currently 50,000. They are budgeted to increase by 5% per year. The teachers will each get 10,000 towards travel and accommodation, and this allowance is linked to an inflation rate of 10%.
Each teacher will receive a bonus equal to 30% of salary (basic) in any year where college income exceeds 1,100,000. The bonus will be paid one year in arrears.
A caretaker will have to be employed at a fixed salary of 20,000 per year.
(a) Prepare a report for the board of Hibernia Ltd. which will assess the NPV of the Northern Ireland venture, using a discount rate of 7%.

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