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Instructions
Case 3, The Ferr Media Group [Poza, p.79] Questions: 1. What are the facts of this case as they relate to: a. The entire enterprise? b. The Ferr Rangel family? c. The nature of the relationship between the family and the business? 2. To what do you attribute the tremendous success that the Ferr Media Group isenjoying? What has the leadership done in the family, ownership, and management frontsto ensure continued success? 3. To what extent does the Ferr Media Group match the profile of a great familybusiness? Please discuss. 4. What does the CEO need to do next to ensure continuation of the legacy of theenterprise and its history of innovation?