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Highlight the gap in the research that the article paper was trying to enrich or fill? The article is in the following link: PDF FORMATE

Highlight the "gap" in the research that the article paper was trying to enrich or fill?

The article is in the following link:

PDF FORMATE FILE :

https://drive.google.com/file/d/1astmh_75REvx_yEpRNPwYpCnCPb6uVsj/view?usp=sharing

The journal name is :Stereotyping global brands: Is warmth more important than competence?

Also

Available here : https://www.sciencedirect.com/journal/journal-of-business-research

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