There are two types of innovation, continuous improvement and disruptive innovation.

The first consists of gradual changes to an existing product, making it better each time. The second, disruptive innovation, happens when a new product completely changes the way consumer interact with the product (good or service).

Think of a continuous improvement product (good or service). What about that product makes it continuous improvement, and how significant is the improvement? Was it trivial, almost not noticeable, or was it a major change in how the product is consumed?

Also list an example of a disruptive innovation product on the market. How was it disruptive and how did it change your consumption of that product category?