Identify an organisation of your choice in the fashion industry. You are to ensure that you have full access to the relevant information required for this project. Please note that the information you will collect will be purely for the purposes of this project and will not be shared with third parties. However, if required, you are free to give the organisation a fictitious name. You are required to answer ALL of the following questions:

Assess the vision and mission statements of the organisation. Your answer should consider whether they are in line with the goals and objectives that have been put forward by the organisation. assessment of the generic strategy(strategies) used by the organisation, recommended strategies and the application of the theory of generic strategy to the organisation in question.

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Question 2 (30 Marks) - R.C Column Design Figure 2a shows a symmetrically reinforced concrete column with the total of 10-N16 bars. i. If the column at the balanced failure condition, calculate the axial load Nub and ii. bending moment Mub in the major axis of bending. (You may use the M-N chart given in Figure 2b or calculate the first principles.) (12 Marks) What is the maximum design axial force N*, this column can carry when there is no external moment applied (considering only the minimum eccentricity as per AS3600)? (8 Marks) iii. If this column need to be designed for a combined design axial force N*= 1000KN and design bending moment M* = 150kNm (about the major axis), what is the required steel area for this section (assume a similar reinforcement arrangement on 2 faces as shown in Figure 2a)? (10 Marks) 50 450 50 5-N16 5-N16 400 TORN SECTION Figure 2a Refer to question 2 35 30 25 20 15- 10 -10 -20 f. 40 MPa MOP) Fig 2a antricity Important Notes In Figure 2b the p is given as As bD Where As is the Total steel area CHART 6.12 104 Rectangular colum f-40 MPa g-0.9 2