Historically, many retailers in the US were located in shopping malls. This strategy was successful since smaller retailer could count on stores. to attract customers to the mall who would then visit other anchor stores off-price retailers grocery retailers free-standing destination stores convenience outlets In which of these situations would the promotional goal "Inform" be the most relevant? When the company wants to improve the image of a brand that most consumers don't like In the last step of the AIDA process To make sure that a well-known brand stays top-of-mind. When the market share for the brand is declining. In the introduction stage of the product life cycle. Mettler Toledo is a company that sells advanced equipment to other companies, e.g., metal detectors to food manufacturers. Based on this information, which of the promotional tools will most likely dominate the company's promotional mix? Outdoor media Publicity Advertising on YouTube TV advertising Personal selling While it would be inefficient for a company like General Mills to sell its cereal one box at a time, we typically don't want to buy more than one or a few boxes of cereal when we are shopping for groceries. When retailers bridge this particular gap in preferences, they . offer a narrow but deep assortment providing logistics provide form utlitiy offer assortment choices offer time utility Historically, many retailers in the US were located in shopping malls. This strategy was successful since smaller retailer could count on stores. to attract customers to the mall who would then visit other anchor stores off-price retailers grocery retailers free-standing destination stores convenience outlets In which of these situations would the promotional goal "Inform" be the most relevant? When the company wants to improve the image of a brand that most consumers don't like In the last step of the AIDA process To make sure that a well-known brand stays top-of-mind. When the market share for the brand is declining. In the introduction stage of the product life cycle. Mettler Toledo is a company that sells advanced equipment to other companies, e.g., metal detectors to food manufacturers. Based on this information, which of the promotional tools will most likely dominate the company's promotional mix? Outdoor media Publicity Advertising on YouTube TV advertising Personal selling While it would be inefficient for a company like General Mills to sell its cereal one box at a time, we typically don't want to buy more than one or a few boxes of cereal when we are shopping for groceries. When retailers bridge this particular gap in preferences, they . offer a narrow but deep assortment providing logistics provide form utlitiy offer assortment choices offer time utility
