Hiya, midterms are coming up and this is one of the practice questions we've been given.

"Outline ways in which a firm may need to modify the way it markets its offerings in different countries when dealing with high-context, as opposed to low-context, cultures. Use appropriate examples to illustrate your answer."

What does the marketer have to change about a campaign when it's tailored to the low-context culture vs. the high context culture?

Would love an answer.

Thank you!