Scenario Question:

You work for an entertainment retailer as a customer engagement representative for their online electronics department, selling laptops, tablets, phones and accessories. The store is well known by customers and their competitors for their pricing-matching or price-beating policy.

Question 1: Provide an example of a product or service with user or buyer appeal and explain why.

Question 2: Why do you think consumers find it easier to compare the features and benefits of products, than those of services?