Question
HKTV Mall is one of the largest local online retailers. One of the possible reasons for its success is the company's Customer Relationship Management strategy.
HKTV Mall is one of the largest local online retailers. One of the possible reasons for its success is the company's Customer Relationship Management strategy. Based on your experience or observation, try to analyze HKTV's Customer Relationship Management strategy from the following perspectives:
(i)Strategic level
(ii)Operational level
(iii) Analytical/Technological level
(iv)Customer experience management
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
