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Hofstede's framework ( Cultural Dimensions ) can be a useful framework for marketers when entering new country markets, and anytime when operating in a global

Hofstede's framework

(

Cultural Dimensions

)

can be a useful framework for marketers when entering new country markets, and anytime when operating in a global environment.

Briefly discuss the framework and explain, with examples, how understanding Hofstede's dimensions can be useful for marketers and for anyone engaging in the world of international and global business?

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