Holden Outerwear was founded in 2002 by professional Snowboarder Mikey LeBlanc & designer Scott Zergebel. Holden's mission is to make stylish performance outerwear for the unconventional adventure. Designed with an elevated, urban aesthetic, our focus is to redefine the natural order of outerwear. We create iconic and versatile pieces of unrivaled quality-for life on and beyond the mountains. We strive to create fashionable technical garments that function in the harshest mountain environments but also look great around town. Our passion has been answering the needs of explorers adventuring worldwide for garments that fit their active lifestyles and fashion sensibilities. We create products built on values of Timeless QualityTM, Functional- Style, Tailored Fits, & Eco-Friendlier attributes. Holden has been "eco-friendlier" since its inception. Since day one, we've tried to improve our environmental impact by evaluating our whole process. Given Holden Outerwear's mission and strategies (of Growth & Differentiation), briefly explain why one internal factor or external opportunity or threat creates the need for Holden to innovate/change