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Hollow Truth Publishers is considering whether to launch a new e - magazine. The annual rate of return on a similar risk project is 8

Hollow Truth Publishers is considering whether to launch a new e-magazine. The annual rate of return on a similar risk project is 8%, the cash flows occur semi-annually (at the end of the 6th and 12th month), and the publishing company requires a payback period of 2 years. The finance department has calculated that the required rate of return for all projects that it will consider is 14%. The costs of the project are:
Advertising on various billboards and cable television stations -$210,000
Hollow Truths accounting department set up charges - $50,000
Production costs and employee bonuses- $250,000
Last years purchase price for the e-magazine's offices - $470,000
Potential rental income from the offices if rented to a 3rd party - $200,000
What are the total relevant costs of the project?
Assume the semi-annual cash inflows are $150,000 and $200,000 in year 1, and $250,000 and $200,000 in year 2. Calculate the payback, discounted payback and IRR of the project. Based on each criterion, should you accept the project? Why?

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