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Hollow Truth Publishers is considering whether to launch a new e - magazine. The annual rate of return on a similar risk project is 8
Hollow Truth Publishers is considering whether to launch a new emagazine. The annual rate of return on a similar risk project is the cash flows occur semiannually at the end of the th and th month and the publishing company requires a payback period of years. The finance department has calculated that the required rate of return for all projects that it will consider is The costs of the project are:
Advertising on various billboards and cable television stations $
Hollow Truths accounting department set up charges $
Production costs and employee bonuses $
Last years purchase price for the emagazine's offices $
Potential rental income from the offices if rented to a rd party $
What are the total relevant costs of the project?
Assume the semiannual cash inflows are $ and $ in year and $ and $ in year Calculate the payback, discounted payback and IRR of the project. Based on each criterion, should you accept the project? Why?
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