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Honel Foods makes frozen dinners that it sells through grocery stores. Typical products include turkey dinners, pot roast, fried chicken, and meatloaf. The managers at
Honel Foods makes frozen dinners that it sells through grocery stores. Typical products
include turkey dinners, pot roast, fried chicken, and meatloaf. The managers at Honel have
recently introduced a line of frozen chicken pies. They take the following actions with regard
to this decision.
Required
Classify each action as a step in the fivestep decisionmaking process. The actions below are
not listed in the order they are performed.
Honel performs a taste test
at the local shoppingmall to
check if consumers like the
taste of its proposed new
chicken pie product.
Honel sales managers
estimate they will sell more
meat pies in their northern
sales territory than in their
southern sales territory.
Honel managers discuss the
possibility of introducing a
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