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Honeybee Jams claims its products are made with natural ingredients and contain no additives. Marketers using this type of promotion are positioning their products based

Honeybee Jams claims its products are made with natural ingredients and contain no additives. Marketers using this type of promotion are positioning their products based primarily on

Multiple Choice

product attributes.

profitability.

the value proposition.

symbols.

competitive comparisons.

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