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Horatio Alger is the product manager for Brand X, a consumer product with a retail price of $1.20. Retail margins are 35% while wholesalers take
Horatio Alger is the product manager for Brand X, a consumer product with a retail price of $1.20. Retail margins are 35% while wholesalers take an 11.5% margin. Brand X and its direct competitors sell a total of 18 million units annually and Brand X has 22% of this market. Variable manufacturing costs for Brand X are $0.08 per unit and fixed manufacturing costs are $950,000. The advertising budget for Brand X is $550,000. The Brand X product manager's salary and expenses total $40,000. Salespeople are paid entirely by a 10% commission. Shipping costs, breakage, insurance and other misc. expenses are $0.03 per unit. If you answer any questions Incorrectly, please go back to Chapter 19, as well as the Harvard Business School paper, and read or review any missed concepts before beginning Lesson 3. What is the unit contribution rounded to whole pennies? (Do not include the $ symbol - just a 2 digit decimal number) _____________
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