Question
Hotel Brand The Red Collection 1.Identify (list at least 3) the most competitive products of your brand. In other words, which products make your brand
Hotel Brand The Red Collection
1.Identify (list at least 3) the most competitive products of your brand. In other words, which products make your brand stand out? Explain why.
2.Identify (list at least 3) the least competitive products of your brand and explain what can be done to improve its competitiveness.
3.List examples of the brand's product in the following 4 categories.
- Core product
- Facilitating product
- Supporting product
- Augmented product
4.Reference list
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
