Hotel Brands:The Red Collection

1.As the director of marketing, what other marketing channels (distribution channels) would you implement for your brand to increase sales? List at least 2 examples and explain why.

2.What are some ways your brand can increase direct booking rates from consumers? List at least 2 examples and explain why (this must be supported with evidence).

3.As the director of marketing, which new city (this new location may be an international city as well) would you choose to franchise your brand? Briefly explain why or provide evidence why this would be an ideal location.

4.Reference list