Question
Reliance Jio Infocomm Limited is the subsidiary company of Reliance industry which provides 4G network service. Jio is the only Vo-LTE (voice over LTE) provider
Reliance Jio Infocomm Limited is the subsidiary company of Reliance industry which provides 4G network service. Jio is the only Vo-LTE (voice over LTE) provider in the country. Reliance Jio was launched with free unlimited calling and data usage for 3 months which was extended for another three months later as a special offer. This was one of the biggest reasons for its popularity among the masses. After April 2017 customer has to pay for their calls and data usage there are many very reasonable price plans from which you can choose to use. Company used all types of medium for promoting its products in market i.e. print, electronic media, sponsorship of sports and game shows, Display and Hoardings, Social Networking Sites, departmental stores etc. at the end of the third month it provided Another attractive offer for its existing customers to pay a sum of Rs.300 once and enjoy the same service for next three months. As a result the company covered a major market share within a short span of time. It has launched its own mobile phones, wifi Routers also. In the context of the above case: a)Identify which types of promotional tools were used by the company? b)Identify and explain two features of promotional tools identified in part (a)
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