SWOT & STP Activity

The Chinese and South Asian consumer segment is rapidly growing in Canada. What opportunities and challenges does this trend pose for a food and grocery retailer such as Walmart? What strategies could Walmart use In Canada to market effectively to this segment of consumers?

1. Construct a SWOT of Walmart's strength, weaknesses, opportunities and threats.
2. Describe how you see the Chinese & South Asian target segment (think demographics, geographics, psychographics and behavioural)
3. How should Walmart position to them?
4. Create a positioning statement
5. (if time) What other target segments does Walmart serve in Canada and how does it position towards this/these segment/s?

i. strength

ii. weakness

iii. opportunity

iv. threat