• How and why did you choose the sub-industry and company?
• What research did you conduct to arrive at this decision? What were some key interesting factors, Internet sites, examples, and so forth that helped you with deciding to write bout this topic?
• What demographic and data did you use to help with your decision? Any initial findings that convinced you this is the topic you wanted to select?
• Include references (It is very important to cite your sources and use

I selected the sub industry HOTEL