How are Business$-$to$-$Business $($B$2$B customers$)$ different from Busine

a$.$ They are better informed about the products and services the

b$.$ They need more technical information about the products anc

c$.$ They engage in more 'rational' buying behaviour

d$.$ All of the above

e$.$ None of the above $-$ they behave the same as B$2$C customers

When we ldentify and profile different groups of buyers whe differ in $1$ this is called:

a$.$ Product Positioning

b$.$ Tanget Marketling

C$.$ Matket Segmentation

d$.$ All of the above

Income is considered:

a$.$ Geographic segmentation

b$.$ Demographic segmentation

c$.$ Behavioural segmentation

d$.$ Pstohographic segmentation

a$.$ None of the above

Are is considered:

a$.$ Geographic segmentation

b$.$ Demographic segmentation

c$.$ Behavioural segmentation

d$.$ Psychographic segmentation

e$.$ None of the above

Income is considered:

a$.$ Geographic segmentation

b$.$ Demographic segmentation

c$.$ Behavioural segmentation

d$.$ Psychographic segmentation

e$.$ None of the above

Ufiestyle is considered:

a$.$ Geographic segmentation

b$.$ Demographic segmentation

c$.$ Behavioural segmentation

c$.$ Psychographic segmentintoh

e$.$ None of the above