Question
How can a marketing department account for the wide variations in customer needs seen in different countries/cultures and is it truly possible to have a
How can a marketing department account for the wide variations in customer needs seen in different countries/cultures and is it truly possible to have a global brand and global product?
Might this influenced by the product or industry?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
