How can "Direct to Consumer" (DTC) catalogs become an extension of a company's brand image? Explain and give examples. Describe how catalogs offer some advantage as a vehicle of market segmentation and target marketing. Does this ability translate into online catalogs as well? Explain. Do you agree with the quote in the article "Print has a 100% viewability rate. The consumer has to touch it to recycle it."? Explain. Comment on the effectiveness of using deep discounting for products in an online environment. What are the pros and cons and how has Walmart had to adapt? If you were Target, how would you react to Walmart's online pricing strategy? Explain. If you were Target, how would you react to Walmart's online pricing strategy? Explain.