Question
how can i calculate the LTV/CAC ratio. how does this ratio look in the present and in the future? this question is for the MARK3085
how can i calculate the LTV/CAC ratio. how does this ratio look in the present and in the future? this question is for the MARK3085 Case 1 - Hubble Contact Lenses - Assignment Questions (1).docxl
CAC = Company Acquisition Cost
LTV = Life Time Value (of product)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
