How can managers use market power to create value in diversification? It can allow multiple divisions to share activities. It can increase the number of different suppliers or buyers, reducing the size of transaction with a single buyer or supplier. It can allow managers to use multipoint competition to reduce the likelihood of competitor attack. It can increase the marketing budget. Question 13 What is normally the most difficult part of integrating two firms? Merging TPS report routines. Overcoming cultural differences. Syncing accounting systems. Making compensation systems compatible