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How can PR professionals work to enhance the profession? Work with the media to portray PR firms in a positive light. Allow subordinates to draft
How can PR professionals work to enhance the profession? Work with the media to portray PR firms in a positive light. Allow subordinates to draft their own codes of ethics and professional values. Defend their organizations' practices even when they differ from ethical norms. Actively pursue personal professional development
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Cases In Hospitality Management A Critical Incident Approach
Authors: Timothy R Hinkin
1st Edition
0471112178, 9780471112174
