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How can you be unhappy? asked Charles Lohr. Our occupancy last month was 76 percent; that's almost 5 points higher than the same month last

How can you be unhappy? asked Charles Lohr. Our occupancy last month was 76 percent; that's almost 5 points higher than the same month last year. And our ADR was $144.85that's about $4.00 more than last year. And our guest satisfaction scores for the month were higher than ever. We had a great month! Charles was the front office manager at the Branchwater Hotel, a 225 room full-service property. Charles also served as the leader of the hotel's revenue management team. He was in his own office, talking with Sara Argote, the GM of the property. Well, I'm not looking at how we did compared to last year, replied Sara, I'm comparing our change to our competitive set's change. It's

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