The Unit Assignment is based on a specific corporate environmental analysis called a SWOT (Strengths, Weaknesses, Opportunities, and Threats). A SWOT analysis allows a company to assess internal competitive and external macroenvironmental factors that impact a business. Organizations often utilize this form of analysis as they evaluate either their current standing in the global marketplace or the potential for success should they decide to expand internationally.

Choose one of the five following companies for your SWOT analysis (Marketline, 2020): American Express, Applebees Restaurants, Marathon Oil, Prudential Financial, Skechers USA

• Read the company profile for your chosen company, noting factors that relate to both drivers of globalization and the impact of global currency fluctuations.
• Using the companys SWOT and your own experience and knowledge of the company, prepare an informative essay that addresses the following items with at least one substantive paragraph per bullet point:
  • Describe two ways declining trade and investment barriers have impacted this companys global operations.
  • Specify two ways technological changes have impacted this companys global operations.
  • Explain two ways currency fluctuations might impact product price across this companys global operations.
• Utilize at least three external sources as part of your research. Sources should include the company profile, and two additional academically credible resource
• To meet formatting requirements, the paper should:
• Include a title page, introduction, main body, conclusion, and APA-formatted reference list.
• Be a minimum of 500 words (not including title page or reference list).
• Be double-spaced and written in 12-point Arial or Times New Roman font.
• Be written in adherence with the guidelines of Standard English, including the use of correct grammar, punctuation, and sentence structure.
• Be well-organized, logical, unified, and original.
• Include a clearly established and sustained viewpoint and purpose.

Thank you.