How can you design compensation and reward plans that meet the following goals for each function in the company (e.g., operations, sales, web design, as appropriate):

1. You want to attract and retain high quality, experienced employees to the winery.

2. You need to increase your awareness of the winery amidst the tough competition already in the marketplace.

3. You need to decrease the number of errors that employees make at the winery tasting room, retail store, etc