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How could a company use loyalty programs to influence buyer power? Give examples of two loyalty programs. How do they use technology to keep the
How could a company use loyalty programs to influence buyer power? Give examples of two loyalty programs. How do they use technology to keep the customer engaged?
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Influencing Buyer Power through Loyalty Programs Loyalty programs can significantly influence buyer power by creating incentives that encourage custom...
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Introduction To Materials Management
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
8th edition
9386873249, 134156323, 978-9386873248
