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How could the marketing manager of each of the following organizations use the theory of perception to guide the development of a national advertising campaign:
How could the marketing manager of each of the following organizations use the theory of perception to guide the development of a national advertising campaign:
- RSPCA (Royal Society for the Prevention of Cruelty to Animals)
- Cruise company
- Tiger beer
- Burger King fast food outlets
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
