How did LG's reaction to the iPhone chart its course for the next decade? Explain.

LG is a world leader in large screen display technology (i.e., larger than a smartphone). Why hasn't this leadership translated into an edge in smartphone sales? Discuss.

LG is making a bold move in emerging display technologies like OLED and flexible displays. Samsung seems to be taking a wait-and-see approach. Which strategy is likely to be the best in the long run? Explain.