Question
How do I properly plan or address these elements in order to set a price and a distribution model (place/distribution) . Based on these elements.
How do I properly plan or address these elements in order to set a price and a distribution model (place/distribution) . Based on these elements.
Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Daily pricing, promotion pricing, List pricing
I just need a general understanding of this big complex picture.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
