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how do I - Word 10_5_2020 17_56_13.png /> solve this question ? Q - GA wai hang tang WH X BR BE Times New Roman

how do I - Word 10_5_2020 17_56_13.png" /> solve this question ?

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Q - GA wai hang tang WH X BR BE Times New Roman O LA B I U - ab X2 X A AaBbCcI AaBbCcI AaB A - 2 - A - Aa- A A A #8 1 Case Study 2 Hotel Orchid, a 700-room hotel is located in town center. It was having a year-round rate at $900 and average 50% occupancy. As the revenue manager, you would like to push up both the occupancy (OCC) and average daily rate (ADR) by using the differential pricing strategy with the following assumptions:-+ Room variable costs ($) : 195 per room- Type of Rate Plan- Rate Room Sold High $1,045+ 50+ Fixed- $895+ 3504 Low+ $745 150+ a) Calculate the room revenue (RM REV), average daily rate (ADR) and gross operating profit per available room (GOPPAR) and changes (%) for both fixed price and differential price strategies in the following table. (round up to the nearest whole number) (12 marks)+ Strategy + Rate ($)+ Rm Sold+ Rm Reve ADR+ GOPPAR+ Fixed Price Strategy+ Fixed+ $895 350 Differential Price Strategy High- $1,045 50 Fixed- $895 350+ Low+ $745 150 Total+ Change+ % Change+ b) Interpret the data of the answers in question (a) AND explain the benefit of using differential pricing strategies. (18 marks)+ # 4 H . # 11 8 997 8= [E + 100%

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