Question
How do I write a summary for this case study? (Case study copied over a little weird.) The Case of a New CEO Beverly Angelo
How do I write a summary for this case study?
(Case study copied over a little weird.)
The Case of a New CEO
Beverly Angelo is a board member and head of the nominating committee of a privately owned
company, Doxyl LTD.
Droxyl is a wholesale industrial chemicals company.
While the average consumer
might not recognize the names of Droxyl's products they would recognize the names of the products that
Droxyl chemicals are in.
Droxyl is a company that is proud of its heritage.
Founded by Hermann Meyer
in 1892, Droxyl manufactures inks and dyes.
Hermann Meyer was an immigrant from Germany where he
had been a dyer in a large German dye company.
He had taken this knowledge combined with a genius
for innovation and used it to start a company in the United States.
The company over time climbed up in
market share to rival some of the major German suppliers.
Over the years, Droxyl has been known for
the dependability and standardization of its products.
However there are issues that face the Droxyl
Company.
Like a lot of successful companies over the past several decades Droxyl has become complacent and
more inwardly focused then focused on the customer and the global marketplace.
Cheaper dyes and
inks from China are posing a greater threat to the company as the quality of Chinese products improves.
In Beverly's opinion the company has lost some ground on innovation.
She has seen fewer new product
launches over the past decade.
Droxyl's market share has been slowly, but steadily declining.
In addition
to this Beverly has heard from several Meyer family members (the majority shareholders of the
company) that there is interest in taking the company public so that they can cash out and move to Boca
Raton, Florida.
Beverly has been charged with developing a list of candidates for the CEO position.
.
Every CEO since
Hermann has been a member of the Meyer family.
The current CEO, Hermann Meyer the IV is planning
to retire within the next year.
Hermann the IV and the other family shareholders have said that the next
CEO need not come from the Meyer family.
They told her that she needs to develop a roster of
candidates based of the best people available for the position.
In a way this is a relief for Beverly because in opinion none of the current Meyer family members in the
firm would be a good candidate for CEO.
Hermann Meyer the V is a chemist with the company and has
indicated that he has no desire to run the company.
The generations of Meyer family leaders have all
been rather studious, quiet and thoughtful leaders.
These were not bad traits when the business
environment was stable and with few competitors.
However, with all of these impending changes,
Beverly feels the time is now to introduce some new leadership.
The problem is what type of leadership
should that be?
How does Beverly put together a list of qualities or guidelines in order to determine
who should be on the candidate list?
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