Question
How do marketers capture and analyze market insights? Name at least three techniques, and discuss: - Have you ever conducted market research? - What methods
How do marketers capture and analyze market insights?
Name at least three techniques, and discuss:
- Have you ever conducted market research?
- What methods did you use? What insights did you collect?
- Have you ever participated in market research?
- What is your position on consumers' right to privacy, and marketers' right to collect insights in order to research and develop new products?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
