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How do organizations use viral or buzz agents strategically? Provide examples. How can marketers use social networks, brand communities, andweblogsto expand internationally? Describe a time
- How do organizations use viral or buzz agents strategically? Provide examples.
- How can marketers use social networks, brand communities, andweblogsto expand internationally?
- Describe a time when you were an opinion leader. Then, discuss a time when you sought out consumption related information from another considered an opinion leader. What can you learn from this?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
