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How do social class differences influence each store's: (a) product lines and styles, (b) advertising media selection, (c) the copy and communication style used in
How do social class differences influence each store's:
(a) product lines and styles,
(b) advertising media selection,
(c) the copy and communication style used in the ads, and
(d) payment policies?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
