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What American Marketing Association ethics standard is violated by the ad example shown? Why do you believe major brands produce products or ads of this
- What American Marketing Association ethics standard is violated by the ad example shown?
- Why do you believe major brands produce products or ads of this nature?
- Name and discuss a marketing strategy/first principle these brands are deploying when launching a new product or ad campaigns?
- What are the next best steps for the selected brand?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
